**Disarray in Harris's Campaign as Super PAC Calls for Major Strategy Shift**
In a surprising turn of events, Vice President Kamala Harris's own super PAC, Future Forward, has raised alarms about her campaign’s messaging strategy just months ahead of the 2024 election.
Internal tests revealed that the relentless negative attacks against former President Donald Trump, focusing on his character and labeling him as a “fascist,” are failing to resonate with voters.
The PAC's recent communication highlights a stark reality: purely negative messaging isn't a winning strategy.
In a candid email, Future Forward suggested that Democrats should pivot toward more constructive themes in Harris's campaign. Instead of solely relying on attacks on Trump, the organization emphasized the importance of presenting positive details about Harris’s own plans for everyday Americans.
"It's clear that the narrative attacking Trump as a 'fascist' lacks persuasive power," stated a key line from the email.
The struggle to effectively communicate their message is perhaps reflected in Harris’s recent advertisements, which have so far delivered only a minimal shift in polling—just a 0.7 percentage point change—far below the two percentage points needed for a campaign ad to be considered effective.
Even with significant financial backing—over $10 million invested in a campaign ad discussing Trump’s supposed failures—Harris has yet to gain significant traction against Trump.
Harris’s responses to questions about Trump, particularly during media appearances, have continued to be confrontational, yet the results suggest that voters may be tired of Democratic rhetoric focused on divisive and negative characterizations.
The struggle within Harris's camp insinuates deeper issues within the Democratic Party as they attempt to regain footing in a challenging electoral landscape.
With the election fast approaching, it remains to be seen whether Harris can reshape her campaign to appeal to a broader electorate.
For conservative voters, the disarray in Harris's messaging strategy may provide an opportunity to further highlight the successes of the Trump administration and propose a return to leadership focused on results rather than divisive identity politics.
Sources:
thepostmillennial.comtrendingpoliticsnews.comdailywire.com