The latest craze is now centered around limited-time mini Trader Joe's tote bags, sparking a frenzy among shoppers as seen in a viral TikTok video. These $2.99 mini canvas tote bags closely resemble the company's original canvas totes, leading to a rush when they are brought out for sale. Some are reselling the bags for as high as $500 on eBay, despite being sold at a much lower price in-store.

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Trader Joe's employees are enforcing a limit of five bags per person as demand surges. The bags, measuring about 13 inches long and 11 inches tall, have the same handles and colors as the regular canvas bags. The company's website advises customers to contact the store for current availability due to various factors that may impact pricing and stock.

Commenters on the video drew parallels to previous retail crazes, likening the situation to the rush for special edition items like Stanley cups at Target. The mini Trader Joe's tote bag craze highlights the power of viral marketing and consumer trends in today's retail landscape.

(Source: Fox Business - Trader Joe's tote bags reselling for much $500, it's like Stanley cups all over again)

Source: foxbusiness.com

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