Less than a month after Musk takeover, half of Twitter’s top advertisers have halted activity: report

Posted 64 days ago

From THEHILL.COM

Half of Twitter’s top advertisers appear to have halted their activity on the social media platform, amid billionaire Elon Musk’s chaotic takeover of the company.

Fifty of Twitter’s leading 100 advertisers have stopped advertising on the site as of Nov. 21, according to a recent report from the left-leaning media watchdog Media Matters for America.

Several of the companies officially announced their decision not to advertise on Twitter, including Chevrolet, Chipotle, Ford, Jeep, Kyndryl, Merck and Novartis. The remaining companies were identified by Media Matters’ analysis as “quiet quitters,” those that previously advertised on the social media site but have stopped for a significant period.

Another seven companies appear to be slowing down their advertising to almost nothing, according to the Media Matters report.

The 50 companies that halted advertising on the platform accounted for more than $750 million in spending on Twitter in 2022 and almost $2 billion overall since 2020.

Musk finalized his $44 billion acquisition of Twitter late last month and has since led a chaotic transition at the company. The Tesla and SpaceX CEO said Twitter saw a “massive drop” in revenue in his first week, as advertisers pulled out over concerns about content moderation.... (Read more)