Posted 2 days ago
Americans largely avoided CNN during Father’s Day weekend as the network continued to hemorrhage support from the demographic most coveted by advertisers.
CNN managed only 67,000 average viewers between ages 25-54 from June 18-19 for its smallest weekend audience since 2000 in the category that pays the bills. It was the network’s third-worst performance in the critical demo during a weekend since 1993.
It was also the network’s smallest audience on a Saturday among the demo since October 1993 when only 58,000 tuned in, and only the second time that CNN delivered under 60,000 demo viewers on a Saturday in 29 years.
In total-day viewership, CNN had its smallest Saturday audience since 1997 and its smallest primetime audience on a Saturday since 2000.
On Sunday, CNN’s "Reliable Sources" with left-wing host Brian Stelter averaged only 421,000 total viewers and a mere 56,000 among the demo. It was the smallest audience for "Reliable Sources" since December 27, 2015, among total viewers and the smallest since Dec. 29, 2013, among the demo.
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